Specifics of the sale of confectionery products from Russian manufacturers abroad in 2022–2026

• Tatyana V. Suvorova

  Tatyana V. Suvorova. Moscow University "Synergy". Moscow. Russia

• Ivan S. Baranov

  Ivan S. Baranov. Moscow University "Synergy". Moscow. Russia

The article is devoted to identifying the specifics of the sale of confectionery products from Russian manufacturers abroad in 2022–2026. The relevance of the research is caused by the need to understand the new conditions for the sale of Russian confectionery manufacturers and their distributors in foreign markets, taking into account the changed trends in consumer behavior, stricter certification requirements and the transformation of global commodity flows. The article examines the problem of finding effective implementation mechanisms abroad in the context of sanctions restrictions, increasing logistics complexity and rising costs. The subject of the research is the organizational and economic relations between market entities that arise in the process of selling confectionery products from Russian manufacturers abroad, as well as the mechanisms for the formation and functioning of export sales channels. The purpose of the study is to identify the features, problems and prospects for the sale of confectionery products from Russian manufacturers and their distributors in foreign markets in 2022–2026, as well as to develop recommendations for the formation of optimal export strategies. Using methods of statistical analysis, case study, comparative analysis and generalization, the hypothesis is substantiated that the implementation of such areas as: adaptation of assortment and packaging to national standards of foreign countries; formation of flexible distribution networks. The creation of export hubs will make it possible to compensate not only for losses from logistical disruptions, but also for the reorientation to other countries. The practical significance of the article lies in the possibility of using the findings by Russian manufacturers and distributors for the further sale of confectionery products in export markets.

Keywords: confectionery products, the structure of product categories of the confectionery market, exportimport of confectionery products, problems of manufacturers, distribution, prospects for the sale of confectionery products